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We recently took a trip to Grapevine on a day with particularly moody weather. The isolation of this secluded dirt road inexplicably removes you from the noise of the city and nearby highways...
  • 2 min read
Round 5 of the Enduro World Series visited a familiar place, La Thuile, Italy, which was home to EWS races in both 2014 and 2016. But something new greeted Alchemy Factory racers Cody Kelley and Anneke Beerten: super-technical fresh-cut tracks which were made specifically for race day. These new tracks also created a fair bit of controversy.
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After a six-week break, the Enduro World Series resumed last weekend with another round in Europe – this time in the Alps. The race crisscrossed the border between Slovenia and Austria for two long days of technical tracks and very physical climbs. It was a hard-fought event for Alchemy Factory Racing riders Cody Kelley and Anneke Beerten.
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When you’re hitting the trails, you can never be too prepared. The terrain will inevitably hold bumps and holes and jumps that will catch even the most experienced riders by surprise. We’ve outlined the necessary tools and equipment to bounce back from any mechanicals that your bike may incur in this blog.
  • 3 min read
Alchemy Factory Racing athletes Anneke and Cody are preparing for EWS round four in Jamnica, Austria/Slovenia, and we sat down with them to discuss how they get dialed in before races.
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From the day we met these guys, we knew there was mutual synergy – and we’ve been proud to sponsor Primal - Audi Denver and all their endeavors.
  • 7 min read
Round Three of Enduro World Series in France saw highs and lows, with Anneke Beerten out of the race after a nasty crash (no injuries, we’re happy to report!), and Cody Kelly finishing with a solid, clear run.
  • 2 min read
There’s no “set in stone” method for fitting a bike to the rider, but generally speaking, knowing a few benchmark measurements will help to ensure you’re comfortable and ready to roll on your new bike. Here are five Alchemy tips to consider for the perfect bike fit.
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No shortcuts is our motto, and when constructing our carbon fiber bikes, it is about producing the best bike possible. That is why we cut carbon, not corners.
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Check out our recap of Alchemy’s experience at Sea Otter. We launched the long-awaited Arktos 29 mountain bike, and our riders, Anneke Beerten and Cody Kelley, killed it inside the fence.
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When it comes to titanium road bikes, we know that it’s about striking the perfect balance between compliance and stiffness. Our design ensures the most comfortable ride you can get.
  • 2 min read